In stead of a law regulating opening hours, Denmark now has a holiday law which gives the shops the opportunity to decide their own opening hours. The only limitation is that larger shops are not allowed to be open on holidays, Constitution Day, Christmas Eve's day, and on New Years Eve's day after 3 p.m. All smaller shops are exempted from this law.
The shops in the area can decide their own opening hours, and in towns like Søndervig and Hvide Sande that means that the shops are open until late in the evening; especially in the three weeks of the high season (weeks 29, 30, and 31) where the shops are open until 9 p.m.. The shops open at different times in the morning; bakeries open very early and so do grocery stores; the remaining shops open from around 9.30 a.m. onwards. The trade-unions in the individual towns and villages decide the opening hours.